How can I create or edit the static pages? 

• Static pages or Posts can be created from the admin panel. Just go to Posts > New post to create a content page. You can also add an image to the content. 

• To edit an existing post, click on Posts to view all the current ones. Then use the Actions > Update option to edit the concerned post. 

• You can then link different Footer menus or Custom content pages to different posts. 

How can I create a footer menu and link it to a static page or an external link? 

• You can create a footer menu from the New Menu option seen here and edit existing ones from the Menus list. 

• To edit, click on Actions > Update next to the concerned menu item. 

• When creating a footer menu, to link to any URL, keep them From System Page? Option off and add the URL in the respective field. 

• On the other hand, to link a menu item to a static page from the site, turn on the From System Page? and select the created post from the Page drop-down.