What SEO settings do I have control over?

You can add Meta keywords and Meta description to rank better and help more users discover your site.

Please do this from Settings > System settings > Custom.

How do I leverage Google Analytics?

You can register for a Google Analytics account and add the identifier code in the admin console to start utilizing the statistical and analytical advantage it provides to help make smart decisions to increase site performance across different metrics.

Add the GA identifier code under Settings > System settings > Google Analytics.