What SEO settings do I have?

You can add Meta keywords and Meta description to rank better and help more users discover your site.

You can add these from Settings > Update and then scroll down to the concerned section.

How do I leverage Google Analytics?

You can register for a Google Analytics account and add the identifier code in the admin console to start utilizing the statistical and analytical advantage it provides to help make smart decisions to increase site performance across different metrics.

Do this from Settings > Update and then scroll down to the Google Analytics Code section to update the same.