What SEO settings do I have?

You can add Meta keywords and Meta descriptions to rank better and help more users discover your site. You can also save custom headers and body scripts. Please do this from Settings > SEO.

How do I leverage Google Analytics?

You can register for a Google Analytics account and add the identifier code in the admin console to start utilizing the statistical and analytical advantage it provides to help make smart decisions to increase site performance across different metrics. Do this from Settings > GA Code (Google Analytics).